We believe AI changes the speed of innovation.
Agentic Design is a practical AI innovation studio led by Anthony du Preez, helping teams turn ideas into AI-powered platforms, autonomous agents, new lead generation tools and workflows in a fraction of the time and at a fraction of the cost — so you can be the market leader and innovator in your space.
To be Australia's top agentic AI innovation lab — with a focus on delivering agentic platforms that create value quickly, without disrupting existing systems.
The people behind Agentic Design
A small, focused team obsessed with using AI to build real, useful, beautiful products.
Anthony
CEO & Head of Innovation
Anthony leads Agentic Design with a relentless focus on innovation — turning ideas into working AI-powered products at the speed of thought, and helping founders and teams become leaders in their space.
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Laurence
Head of Product
Laurence brings a deep passion for design, product and AI. He obsesses over crafting beautiful, intuitive experiences and shaping how AI can make products genuinely useful, elegant and delightful for the people who use them.
Helena
Head of Marketing & Customer Success
Helena loves AI and how it transforms the way businesses tell their story. She helps customers find their voice, connect with their audience, and turn the power of AI into compelling, authentic narratives that drive growth.
Sambid
Head of Delivery
Sambid loves using AI to build production agentic platforms that are secure and scalable. He turns prototypes into robust systems people can rely on, engineering reliability and performance into every delivery.
From discussion to something real
Anthony and his team live for innovation — especially the moment when an idea stops being a discussion and becomes something people can touch, test and improve.
Through Agentic Design, Anthony and his team help founders, startups and corporate innovation teams use AI to develop working solutions at the speed of ideas.
Their work with RMIT Activator focuses on helping founders fast-track early concepts into usable products, investor demos, customer tests and stronger evidence for decision-making.
Practical AI building
We build prototypes, agents and workflows — not just strategy documents.
Startup speed
Move quickly from idea to testable product without waiting months.
Evidence first
Use real user feedback and market signals to decide what to improve next.