
AI works best when it is used to make a business grow rather than cut costs.
"I think using AI as only a cosplay is one of the most expensive mistakes in AI. A lot of clients come to us, large enterprise ASX50 clients come to us [to ask] 'can you please help us take out 10 per cent of costs', and we will happy to have that meeting, and let's work through it… we'll go down that route, and then demonstrate the possibilities of actually increasing growth and revenue."


























